Bitcoin Tops $40k Again – Bezos Looking At Crypto?

After weeks of trading sideways and battling to stay above $30,000, Bitcoin has enjoyed double-digit gains over the past 24 hours — taking it over $40k for the first time in over 6 weeks.

BTC’s surge means that it has comfortably outperformed the likes of ETH, BNB, and ADA.

It seems that the latest surge can be linked to a new Amazon vacancy for a digital currency and blockchain product lead — indicating that the eCommerce giant is looking seriously into crypto payments.

One of the main responsibilities for this role will be developing the company’s roadmap — setting out which capabilities should be built, and persuading Amazon’s leadership to get on board.

Excitement Builds 

Meanwhile, a report from London’s City A.M. has claimed that Amazon is looking to accept Bitcoin payments “by the end of the year” — and could launch its very own token as early as 2022.

“It begins with Bitcoin – this is the key first stage of this crypto project, and the directive is coming from the very top… Jeff Bezos himself.” The insider also explained that directors of the world’s fourth largest company were keen to move towards ticking off other big cryptocurrencies once it had established a fast and secure method of Bitcoin payment. “Ethereum, Cardano and Bitcoin Cash will be next in line before they bring about eight of the most popular cryptocurrencies online,” she added.

“It won’t take long because the plans are already there, and they have been working on them since 2019.

The insider told the newspaper that the directive is coming from Jeff Bezos, who recently stepped down as Amazon’s CEO, adding:

“This isn’t just going through the motions to set up cryptocurrency payment solutions at some point in the future — this is a full-on, well-discussed, integral part of the future mechanism of how Amazon will work.”

The report also claims that Amazon has been working on these plans since 2019, and approximately eight cryptocurrencies will be supported as a payment method. Others are said to include Ether, Cardano and Bitcoin Cash.

We’ve seen rumors circle around before — Apple springs to mind — but this feels different because of the high-profile job vacancy that has been publicized.

Given how we’re midway into 2021, and Amazon is only beginning to hire a digital currency and blockchain product lead now, timings could also slip a little.

Today’s market activity goes to show that Bitcoin needed a bullish announcement from a mainstream giant in order to regain its momentum. Such upbeat news hasn’t been forthcoming of late, especially against a backdrop of regulatory drama.